Rolex – Equipment Service Presentation.
A motion-driven presentation illustrating Rolex’s internal workflow for the implementation of new equipment.
Client
Rolex
Field
Watch Industry
Type
Internal Communication Video
Year
2025
Challenge
The Rolex Equipment Service department approached us to create a presentation video showcasing the processes involved in implementing new equipment, while briefly highlighting the case of a recently introduced machine.
The video was to be presented during a company-wide internal event, where each department shared its activities and achievements. Since the audience was already familiar with the general workflows, the objective was to highlight more specifically the contributions of the Equipment Service.
The key challenges were:
Understanding internal workflows quickly
Finding a clear and visually coherent way to illustrate complex processes with only a few internal screenshots as raw material
Delivering a high-quality video within a tight 2.5-week timeline
"The team loved the video format for the presentation."
Julien da Fonseca Mos, Project Manager, Rolex
Development
We worked closely with Julien da Fonseca Mos, project manager at Rolex, who provided all necessary information and context.
Together, we developed an initial draft script to shape the story.
Benoit Pelle led the art direction, defining the graphic style and producing all required assets once validated.
Julien Andrey managed the project, refined the script, built the storyboard, explored animation options, and produced the final motion design.
Results
The presentation was warmly received at the internal event, fully achieving its goal of making technical content accessible while delivering it in a modern, engaging format.
Credits
Production Lead (Rolex): Julien da Fonseca Mos
Project Management, Script, Storyboard, Animation: Julien Andrey
Art Direction & Design: Benoit Pelle
Motion Design: Julien Andrey
Client: Rolex