Geneva Public Transport in Motion for a Sustainable Future

A festive message brought to life through animation

Client

Transports Publics Genevois

Field

Public Sector

Type

Animated greeting card

Year

2023

Challenge

Imagined and illustrated by Geneva-based art director Julien de Preux, this year-end message aimed to make a lasting impression by highlighting the sustainable vision of the Transports publics genevois (tpg).

Broadcast across the tram network screens and on tpg’s social media platforms, the video was designed to convey a positive and unifying message for the holiday season.

Storytelling

TPG gave creative freedom to Julien de Preux to imagine a short story featuring his charming characters, the Panpan Cuculs, during a typical morning commute from home to work.

But the magic of Christmas soon disrupts the routine — the urban landscape transforms into a rural, poetic destination.

The colorful and playful aesthetic of the Panpan Cuculs universe brings a sense of lightness and warmth, perfectly suited to the festive spirit.

Creative process

After the script and storyboard sketches were approved by the client, we produced an animatic to fine-tune the pacing and ensure a short, dynamic, and impactful format.

Once validated, Julien focused on inking and finalizing the illustrations, while we handled the scene breakdown, character rigging, and frame-by-frame animation to bring the story to life within its world.